In 2005, Dell revamped the XPS line to compete with Alienware (now owned by Dell) and Falcon Northwest. This new product line was so far ahead of the competition that it was featured on the cover of the October 1993 issue of PC/Computing.įor the next three years, with Weiss and Zucker continuing to evolve the product line, the XPS systems beat the competition in over 100 magazine reviews and covers, being the first to adopt the latest PC technology available and bring it to the consumers at an attractive price.įrom 1997 to 2001, as Dell grew into a large corporation, the XPS systems lost its position as the leading-edge performance machines as more high-end computers with the latest performing hardware started to appear from other manufacturers, with the XPS essentially relegated into just a line for fast computers. The first generation of the XPS system was available as either a desktop or a tower case. In September 1993, the first two versions of the XPS line were announced, initially as part of the Dell Dimension series.

He worked with Brian Zucker who led the architecture and engineering effort. Vernon Weiss was assigned as product manager to spearhead and manage the marketing of the new product. At this meeting, it was decided to launch a new high-end product line to compete with Gateway. At this time, Dell's annual revenue was less than $500 million and Michael Dell was involved in most decisions. In early 1993, there was a staff meeting to address how to pursue this emerging market. Gateway (then known as Gateway 2000) was the number one in the high-end consumer market. The XPS name dates back to 1990 when Dell was more focused on corporate business than consumers.

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